Kik overtakes local rival BlackBerry Messenger in number of registered users

by Andrew Roach on August 21, 2013

For years, BlackBerry has taken solace in the fact that their Messenger service has often been lauded as one of the premier mobile chat programmes available on mobile devices.

But the smartphone manufacturer has suffered a significant blow as fellow Waterloo start-up Kik Messenger has revealed that they now have more users than BBM.

It was revealed that there are now 81.8 million Kik users across the planet which is significantly more than the 60 million that are currently signed up to BBM.

The latest stat marks a considerable achievement for Kik who have a modest workforce of 35 people rather than the hundreds that work at Blackberry.

Following on from their revelations, Kik has come a long way also marks a statement about the current trends in the mobile world.

Having made their service available on most platforms, it has enabled the small app developers to tap into a much wider audience than what BBM users currently have.

Predominantly for Blackberry users, BBM has found that its user base has stagnated slowly as the firm has struggled to sell smartphones in comparison to other global mega-brands such as Apple or Samsung.

But Blackberry’s struggles have only been a small part to play as Kik’s own platform has taken off since its launch back in 2010.

Indeed, the company had reached the milestone of a million users after only being launched for 15 days on app stores.

Most of their success though has surprisingly not come from Canada but the US where 50% of the company’s registered members are based. In fact, only 3% of its users are based on home-soil.

Many of the senior figures at Kik believe that their latest findings prove the success of messaging apps on mobile devices. This was compounded in comments made to the National Post by founder and CEO Ted Livingston who said: “Within mobile, I think it shows that messaging is really the killer app.”

Despite disposing BBM from their perch as the top Canadian messaging service, the company are still some way behind industry leader Whatsapp who have a staggering 300 million users worldwide.

Nobody will be expecting Kik to reach that landmark for some time yet but as the service continues to grow month after month, it looks the changing of the guard in the messenger world is well and truly complete.

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Written by: Andrew Roach www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube

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