Rogers name Vodafone boss as new CEO

by Andrew Roach on September 13, 2013

Over the last five years, Nadir Mohammed has been the driving force behind Rogers helping guide the telecom giant through the transition into the digital era.

However, with Mohamed having announced that he was stepping down from the post earlier this year, Rogers have been searching for a new replacement but after several months looking for the right candidate, the company have finally ended their search.

The man to take the position will be Guy Laurence who has spent the last few years helping re-establish Vodafone as one of the leading networks in the UK.

The current boss of Vodafone UK is expected to begin his new post at Rogers on Dec. 2 and will be in charge to lead the network through the spectrum auction in January next year.

Laurence was thought to be a leading choice for the position within inner circles at Rogers and it has been revealed that the British executive was unanimously selected by the board of directors.

Many people have supported his appointment with analysts hoping that the current Vodafone UK CEO will take a similar stance to what he has done at the UK carrier where his focus was mainly based around improving customer service and greater efficiency in day to day operations.

Customer service has been a major issue for Rogers in recent years as the telecom firm often considered as one of the most unpopular companies for Canadians to deal with on a regular basis.

It’s these points that Rogers will hope Laurence will address in the near future as the company looks to improve their image with the general public. This was highlighted in comments made by Rogers board member John Tory who told the Financial Post: “People who have millions of customers have millions of opportunities to make mistakes and the challenge is how do you address them with more effective plans and with better training and so on.”

“Mr. Laurence is certainly a person who’s steeped in that and I think he will take up that challenge as an important part of his job,” he added.

Despite Nadir Mohamed still being in charge for another 3 months, many people will be hoping that the appointment of Kevin Laurence will be enough to mark a slight change of direction over the next few years for the company and see them become a much more consumer-friendly network than before.

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