Nokia to Present Six New Phones and a Tablet in October

by Istvan Fekete on September 27, 2013

In an effort to boost market presence, Nokia plans to unveil not one or two, but six new mobile devices, as well as a tablet at a company event scheduled in Abu Dhabi for October. This will be the first major product launch since the announcement of the deal with Microsoft, the Wall Street Journal reports.

The date is already public: on October 22, Nokia plans to enter the growing tablet market, and will release several Lumia smartphones, which will run Windows phone platform. Both high-end and low-end devices will be made public during the event. In case you haven’t guessed it yet, the Nokia tablet will run Windows 8 software.

Nokia’s tablet launch is an interesting move: of course, a wide variety of tablets forces manufacturers into competition, which is good for us consumers, but there are painful counter examples as well. For instance, see the struggling BlackBerry’s Playbook: it was discontinued.

What’s interesting is that Nokia stuck with Microsoft this year as well, despite seeing its smartphone market share declining over the past few years: while at the start of 2010, about 40% of smartphone owners used Nokia devices, the company’s market share is below 5% now.

The funniest part of all is that a full 20% of Nokia’s market share drop came after the company announced the strategic partnership with Microsoft, two years ago, back in February. Okay, I’m not trying to say that the partnership itself is to blame, but just trying to highlight that the two parties need to work together more closely.

I must note here that since then, both Android and iOS have seen a tremendous adoption rate, with Apple nearing 700 million iDevices sold, and Android device activation numbers reaching 1 billion worldwide.

Nokia currently estimates that roughly 1.3 billion people are using its device. Yes, only a fraction of those are using Nokia smartphones.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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