BBM finally ready to launch on iOS and Android devices

by Andrew Roach on October 22, 2013

Blackberry has had much success with their BBM messaging platform on their smartphone devices and it is still one of the primary reasons for users to purchase one of their smartphones.

However, there has been a growing need to expand BBM to other devices in recent months and despite the initial launch failing to happen, it seems that now could finally be the time that BBM expands to Android and iOS devices.

An announcement from Blackberry yesterday confirmed that some users on iPhones and top Android devices will be able to use BBM on their phones for the first time in the next couple of days.

It marks a long wait for BBM fans who have had to wait nearly a month for the re-launch after severe technical issues prevented its release on its scheduled date of September 21.

In their announcement, Blackberry mentioned that those who had been waiting longest for the app would get preferential treatment meaning that they will be the first ones to gain access to BBM on their smartphones.

It’s unsure how many people will be included in the initial release but it will unlikely cover all the six million people who signed up to the app’s waiting list since the expansion was announced back in May.

Understandably, the move has been backed by virtually every senior figure at the company who will be pleased to have something to smile about after a tough few months. This was compounded by comments made in the announcement by BBM Senior Vice President Andrew Bocking who stated: “ I am thrilled to tell you that we are about to officially resume our rollout of BBM for Android and iPhone customers around the globe!”

Despite the initial launch being delayed by technical issues, the app has still floated around app stores with Apple’s The App Store already registering 1 million downloads of the app despite it being inactive at the time.

BBM still remains one of Blackberry’s most valuable assets and the cross-platform launch marks a major milestone for the company as it will convince both dedicated customers and potential buyers that there is still life in the old dog yet and that they look to be around at least for the foreseeable future.

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