Snapchat Users Upload 400 Million Photos or Videos Each Day

by Istvan Fekete on November 21, 2013

Snapchat users are sending 400 million snaps a day, the startup announced a couple of days ago. This means its users upload more photos and videos each day than Facebook users. And the difference is big: Facebook has over a billion registered users, while Snapchat has declined to disclose its number of uses.

Also, an important piece of information about Snapchat is that during a closed-door Goldman Sachs conference on Wednesday, Evan Spiegel, the 23-year-old Snapchat CEO, said that 70% of the app’s users are women.

Snapchat appears to be the startup darling of the moment, especially now that it is claiming that its users upload more photos and videos per day than Facebook. What’s appealing in this app is that after viewing the image, it disappears.

The Wall Street Journal has taken the 400 million photo uploads under its loop and gone after both Snapchat and Facebook to shed light on the comparison.

As it turns out, there are a few problems with the math, because the numbers aren’t directly comparable, and are obviously being used for marketing purposes to make Snapchat appear bigger. By the way, Snapchat’s CEO, Evan Spiegel, turned down a $3 billion cash-only bid from Facebook not so long ago.

So what is wrong with the comparison? First, when a user shares a photo or video with several people, Snapchat counts each recipient as an upload. However, as the startup confirmed in a Tweet, 88% of the snaps are sent to one recipient only.

In addition, the Facebook numbers are old. They have the right to use that number, because it is the only “fresh” official number available from Facebook, but the 350 million photo uploads per day is a number revealed in a securities filing this year and refers to the fourth quarter of 2012.

Since then, Facebook has grown 18% to 728 million daily active users.

Anyways, one thing is sure: despite having no revenue, Snapchat is growing at an accelerated rate, and when its CEO decides to accept acquisition offers, he will be able to cherry-pick the one with the most zeros at the end.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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