Eric Schmidt Posts How to Guide on Converting to Android from iPhone

by Istvan Fekete on November 26, 2013

The holiday shopping season is almost here, so market players are starting to use various methods to “help customers” make decisions. In the tech world, smartphone/tablet manufacturers regularly poke fun at the competition in ads, for example, to highlight features of the products they sell. This technique has been in use for ages, and is here to stay.

In an interesting move – right ahead of the shopping season – Google’s Eric Schmidt has posted an entry on his Google+ profile entitled, “Eric’s Guide: Converting to Android from iPhone”. He suggests iPhone owners are ripe for conversion to his own company’s smartphone OS.

“Many of my iPhone friends are converting to Android. The latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!”

“Here are the steps I recommend to make this switch. Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you. 80% of the world, in the latest surveys, agrees on Android.”

In fact, when it comes to the iPhone, there is a fairly long list of complaints from users, which for a limited number of users includes the lack of a bigger display. Schmidt makes sure to emphasize what seems to be the new trend, the bigger screen smartphones. And according to Schmidt Android smartphones have a “much more intuitive interface”; he says it’s like moving from PCs to Macs.

There is one important factor that Google’s chairman omitted here: his analogy is off. Switching from iPhone to Android is not like switching from Windows to Mac – it’s like switching from Mac to Windows. And there is a reasonable explanation for this.

When it comes to Mac (or iPhone), Apple signs both the hardware and software. In terms of Android, everything reminds us of good old Microsoft: they have software, which is then installed on smartphones manufactured by different smartphone OEMs.

By the way, Eric Schmidt’s entry is full of superlatives when it comes to Google’s products (it’s a no brainer), so the guide should be considered as marketing text rather than a how to guide.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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