National Bank Tops Best Mobile Banking Service Provider List in Canada

by Istvan Fekete on December 18, 2013

The National Bank has been chosen as the Canadian industry leader in mobile banking services, ranking No. 1 in Surviscor’s 2013 Canadian Mobile Banking scorCard. This is scorCard’s second year of existence: it is a simulated usage study generating a comprehensive assessment of features and functionality offered by the country’s six big banks.

Last year’s winner, CIBC, followed closely behind the National Bank, but still dropped to second. RBC Royal Bank ranked third.

“With mobile devices now the fastest growing channel for consumer e-banking, National Bank has worked diligently to ensure that key online features available on traditional computers can also be accessible while on the go”, said Glenn LaCoste, President of Surviscor Inc.

The 2013 Mobile Banking scorCard was comprised of about 1500 criteria, up more than 10% compared to last year’s study. The criteria are spread over four main categories: getting connected, application design, customer support, and mobile transactions. It includes 19-subcategories, with the study scanning the features and functionality of retail consumer choices.

“This year the Bank launched a banking application for Android phones to complement our iPhone and iPod Touch offering. We also launched a device for BlackBerry phones. In addition, on iPad, we now feature Investment Track, an easy-to-use tool, that helps clients understand the scope and importance of retirement planning. We are committed to providing clients with a variety of mobile services to improve their consumer experience”, said David Furlong, Vice President E-channels, at National Bank.

This year the National Bank secured first place in the study without a leading device-specific ranking, but it outperformed its rivals in all criteria categories, and ranked especially high in both Application Design and Mobile Transactions.

Surviscor’s Online Banking scorCard is an impartial audit of mobile features and functionality at major Canadian banks. The scorCard was powered by CorbinPartners Inc., a business intelligence provider and gold-seal member of the Marketing Research and intelligence Association.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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