Sprint Embraces ‘Framily,’ Terminates One Up Plan

by Matt Klassen on January 14, 2014

After just four months Sprint has officially scrapped its One Up plan, scuttling it last week in favour of the company’s new ‘Framily’ plan. One Up was Sprint’s own early upgrade and monthly instalment program, the latest craze amongst carriers that T-Mobile kicked off in the summer with its own Jump plan, one that was subsequently copied by AT&T and Verizon. Sprint’s own offering was late to the party, unveiled in September, and now, just a few short months later, it’s been put to pasture.

Although One Up appeared to be a better deal than even T-Mobile’s offering, it’s clear the company has had trouble attracting customers because of delays in its LTE network development and the fact it trails in network performance in many major markets.

Having made short work of One Up, Sprint announced its new ‘Framily’ plan at CES 2014 last week, a new incentive for subscribers to have friends and family join the plan to get a price break: the more people that join the plan, the more savings that are available.  But with AT&T and T-Mobile actually paying customers to switch, does Sprint’s ‘Framily’ plan really stand a chance, particularly when it offers more savings, but to far less people?

Much like the other early upgrade options, Sprint’s One Up plan allowed customers to purchase an eligible zero down smartphone and pay for it with 24 monthly instalments. After 12 payments customers are then eligible to trade-in their smartphone and upgrade to a new device for no extra charge, although entering into a new 24 month payment plan. While such plans have seemingly been a hit with T-Mobile and its larger copycat competitors AT&T and Verizon, Sprint is the first to abandon what has clearly become the marketing strategy of the day.

So why has Sprint scuttled its One Up program? Because it believes it’s new Framily plan offers better value for you and yours. Although the company officially didn’t give a reason for abandoning One Up so quickly, the fact that the next day it unveiled it’s new Framily plan seems to be a pretty good indicator.

The new Framily plan certainly does have its benefits, as it allows subscribers to combine their plan with friends and family. So lets say you, your spouse, and your two kids all have wireless accounts, you can now combine those four into one Framily plan, or combine those four with your sister and her husband for a Framily plan with six lines, each additional line offering more savings. Further, Sprint’s Framily plan still offers an early upgrade option, although it doesn’t offer the same discounts the One Up plan did.

The reality is, however, that while Sprint’s new Framily plan is a great value for certain people, the One Up program seemed to be a great value for many more, as the true savings with the new Framily plan fall within the 5-7 line range (that is, 5-7 different people on the plan), and its unlikely many will be able to reach that mark. Simply put, more savings for less people is a great recipe for making more people switch to T-Mobile.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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