New Bell charity campaign shows mobiles are still more popular communication tools than social media

by Andrew Roach on January 30, 2014

Over the past few years, the communication network has opened up tremendously giving the users the chance to vote or donate to large causes via social media sites, the web as well as through their phones.

In recent times, it seems that social media has been getting the better over their other traditional rivals but this might not be the case if recent results from a Bell charity drive are anything to go by.

During Bell´s Let´s Talk mental health charity drive on Tuesday, just 3% of all donations were made via social media sites such as Facebook or Twitter with the rest coming via SMS or over the phone.

The event itself is annual event held by Bell and the 2014 event proved to be successful with the telecom giant raising $5,472,585.90 in donations to support those suffering from mental health issues.

It might be surprising to think that social media could yield such small results especially when you consider the additional reach companies like Bell could get on such a public interface.

After all, the outreach can be met online is going to be at least ten times larger than what it could be over the phone yet social media was seemingly an ineffective place for donations to be made by both the public and celebrities involved in the campaign.

Everything is put into perspective though when you consider that there were over 109 million actions on Tuesday yet just 3% of those came from the web showcasing the vast difference between the various communication forms.

To say that everyone´s efforts on Facebook and Twitter were pointless is hardly the case though as the three million tweets on Twitter still shows a strong public presence for the campaign across both Canada and North America.

In fact, it made the event the third biggest trending topic in the world on Tuesday which gives Bell a great place to interact with the public and post updates giving a very real boost to people making donations and talking about the event.

Therefore, despite social media perhaps not having the same effect or ease with the public when it comes to doing the business, sites such as Facebook or Twitter are still useful for public advertising and spreading the word to the rest of the world.

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Written by: Andrew Roach www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube

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