Bell Announces Mobile Payment Service for NFC-Capable Devices

by Istvan Fekete on June 20, 2014

CIBC and Bell have announced that users with NFC-enabled smartphones running on the carrier’s network, such as the Samsung Galaxy S4 and the BlackBerry Q10, will be able to make small credit card purchases with their device on contactless terminals.

By partnering up with CIBC, Bell completes the list of incumbents participating in the mobile payment buzz. CIBC has previously worked with Rogers and Telus on launching mobile payment solutions: back in 2012, Rogers and CIBC launched what they referred to as “the future of mobile payments in Canada”.

Earlier this year, TELUS announced that it would step into the field of mobile payments with some help from CIBC, which will power the backend of its Mobile Payment app. The service allows TELUS customers to make payments of up to $50 using their smartphone.

Canada’s third-biggest wireless player has waited until today to announce its mobile payment solution. From their perspective, it is now the right time to launch the service, because there are enough NFC-capable devices and enough contactless points in the market, which are factors essential to a successful launch.

Bell’s mobile wallet will be similar to Rogers’ Suretap, but the catch is that Bell has more banks on board than any other player. CIBC completes Bell’s partner list, which includes TD Canada Trust, RBC, and Desjardins, and this is just the beginning.

“Canada’s fast growing mobile payment ecosystem is built around advanced wireless networks, a strong and innovative banking sector, and a national retail environment with more contactless sales terminals than almost any other country,” said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell. “The addition of the CIBC Mobile Payment App offers Bell customers the most mobile payment choices available, and it’s yet another way to take advantage of Bell’s world-leading 4G mobile networks and smartphones.”

The CIBC mobile payment app will be available to Bell clients as a free download from Google Play and BlackBerry World and will be compatible with the Samsung Galaxy S4, S III, and Note II; the BlackBerry Q10, Z10, and Bold 9900; and the HTC One (M7).

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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