Vancouver and Montreal Cellphone Users Receive the Most SMS Spam, Study Finds

by Istvan Fekete on June 24, 2014

Are you receiving SMS spam? That will change from July 1, 2014, thanks to Canada’s new Anti-Spam Legislation (CASL), which will prohibit the distribution of unsolicited commercial messages. But before the legislation goes into effect, let’s take a look at which areas will benefit most from the protection CASL offers, with the help of mobile security firm AdaptiveMobile’s most recent report.

Since AdaptiveMobile already blocks a huge amount of SMS spam across North America, the firm analyzed Canadian data to find out which area has been the most targeted during the past six months (December 2013 to June 2014).

As the data published by the firm shows, the largest amount of spam SMS attacks aimed at Canadians was recorded in December, but the number of spam SMSs recorded in May increased four-fold compared to the January data at the end of the shopping season. But which are the most targeted areas? At first glance, the firm noticed a large adult spam attack against British Columbia mobile subscribers in December, while this year most of the spam messages were sent to Québec residents.

Breaking down the numbers per province, AdaptiveMobile has found that Québec has been the most targeted area in recent months, with Ontario, Alberta and British Columbia following behind.

However, to get more insight into specifically targeted areas, the firm went further: it calculated the blocked spam per city to find out which cities were coming under the most attack. And there are a couple of surprises.

As it turns out, Montreal is receiving the most spam SMSs (34.04%), while Vancouver ranks second with only 9.07%. Québec City grabbed the third spot, while Edmonton ranked fourth. By comparison, Toronto, Canada’s most populous city (population: 2.615 million) is only the fifth most targeted.

The report breaks down spam into four high-level categories: adult, aggressive marketing, giveaway, and other. During the past couple of months, AdaptiveMobile has recorded a spike in aggressive marketing campaigns. The CASL aims to put an end to such campaigns and force companies to respect cellphone users’ privacy.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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