How Sprint Got Its Groove Back

by Matt Klassen on June 25, 2014

Outclassed by its larger competitors AT&T and Verizon and out-marketed by its closest rival T-Mobile, there’s no question that Sprint has struggled to retain subscribers over the last few years. Add to that the fact that Sprint was noticeably late to the 4G LTE game, having invested much of its early efforts for a next generation network on the now defunct WiMax technology, and there’s no question the company has been behind the eight ball.

But with the bulk of its network upgrades complete America’s third largest wireless carrier is so confident it has produced a viable alternative in the mobile market that it is offering a 30-day money-back guarantee for anyone who tries Sprint’s improved service. Although distinctly underwhelming when compared to the other marketing schemes we’ve seen from Sprint’s competitors of late, at least the news serves as notice that Sprint is back in the game.

To that end, Sprint accompanied the unveiling of its newest marketing pitch with a slew of other announcements, notably the availability of nationwide high definition voice service, key changes to its “Framily” plan, exclusive smartphone offerings, and expanding Wi-Fi calling features, all meant to show that Sprint is finally getting its groove back.

Sprint CEO Dan Hesse admitted late last year that there had been some unanticipated “growing pains” associated with his company’s extended (and late starting) upgrade process, but on Monday at an event held at the Museum of Broadcast Communications in Chicago, Hesse promised that the worst of the companies upgrade struggles were now in the rear-view mirror, and promised that in 2014 customers would truly notice the major improvements.

“We are turning the corner in terms of quality on the network,” he said during the company’s presentation Monday.

As mentioned, in addition to Sprint’s new money-back guarantee for new subscribers, the company has expanded the Framily brand as well, offering a new service called “Framily Wall.” Effectively a private social network, Framily Wall allows close family and friends to create a social space where they can share messages, pictures, and other such personal information. Sprint has further decided to make Framily a service platform, meaning it will soon include other such integrated services as well, ones that will be available to all Sprint customers, not such those on a Framily plan.

Sprint also rolled out the new Samsung Galaxy S5 Sport, a Sprint exclusive smartphone that is a more robust water and dust resistant version of Samsung’s flagship phone, one that includes Android’s newest integrated fitness feature, Fitness Live.

Finally, Sprint also announced it would be offering Wi-Fi calling services on the Galaxy S5, allowing GS5 users to make calls and send text messages over Wi-Fi.

All this to say, Sprint wants everyone to know its got its groove back, and that these upgrades and announcements are only the beginning of the new and improved Sprint…and don’t worry, if you still don’t like the company, well here’s your money back.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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