BlackBerry Fights Off the Competition with “Fact Check Portal”

by Istvan Fekete on June 27, 2014

Mobile security ad privacy is a growing concern among users, especially in the light of the NSA’s major surveillance program. Of the existing platforms, BlackBerry is renowned for its security, but other players claim to be secure as well. The Canadian player has decided to fight back and pour clear water into the glass by launching a site that will uncover the truth behind the competition’s security claims.

BlackBerry is ready to fight back, says Mark Wilson, Senior Vice President of Marketing for the Canadian smartphone manufacturer, in a blog post. And the “best offense is to present the facts.”

Fact is, iOS has gained traction among enterprise users, but this is a world where the BlackBerry name still carries weight. Despite losing market share, the Canadian player is still recognized as having maybe the best mass-market security and network reliability in the mobile industry.

Android, on the other hand, has been struggling in the enterprise market but, in the light of being the most malware-targeted operating system, has failed. However, this will allegedly change: Google has partnered up with Samsung to bring KNOX technology to the core of Android, which, by the way, was designed from the ground up to be very, very secure, according to Sundar Pichai, Google’s Android chief. But this isn’t what we’ve seen, so there is a discrepancy between Pichai’s statement and reality.

To uncover the truth behind the competition’s statement, the Canadian smartphone manufacturer launched the BlackBerry Fact Check Portal. This is the place where the company plans to hold its competitors accountable for what they say.

“Today we are launching the BlackBerry Fact Check Portal, a place for us to hold our competitors accountable for what they say, when what they say is wrong. We’ll provide evidence that BlackBerry continues to be a leader in mobile, and we’ll expose “smoke and mirrors” marketing tactics by competitors.”

“This Portal will be your one-stop reference for all things #BBFactCheck. We’ll also bring you content that you can’t find anywhere else and highlight the news, insights and stats that you can’t miss. From mobility management to messaging, devices to security, we will make sure that you get the real story.”

It will be a two-way platform: readers can tip off BlackBerry engineers about fictitious claims they see in the competitors’ statements. The portal is a strong move from the struggling company, which is currently going through a difficult period.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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