Wind Mobile Continues Network Expansion In Southwestern Ontario

by Istvan Fekete on July 4, 2014

Wind Mobile has been busy updating its network as part of its ongoing improvement program lately, and yesterday it announced the first major achievement: it has expanded its network coverage across southwestern Ontario, while simultaneously launching two Wind stores in Brantford

“Today’s announcement is another example of WIND’s continued growth and commitment to being the fourth largest carrier in Canada,” said Anthony Lacavera, Chairman and CEO, WIND Mobile. “We will continue to prove that WIND Mobile is a viable option in the Canadian wireless industry – offering our customers the true mobile freedom they deserve.”

As a result of the full network HSPA+ update, and the implementation of Dual channel HSPA+, the wireless startup now has 1,412 sites on air across Canada and it is 100% HSPA+ enabled-with speeds up to 21Mbps. The Dual HSPA+ channel upgrade will allow speeds of up to 42Mbps.

Earlier last month Wind Mobile made headlines by announcing that it has accumulated over 735,000 subscribers. Speaking at the Canadian Telecom Summit, their CEO, Anthony Lacavera, was eager to emphasise that the wireless startup is doing much better than some may think, and is ready to challenge the big three. However, it also needs spectrum to achieve that goal and emerge as a viable option for Canadian wireless subscribers. What we’ve seen recently is the carrier attempting to provide attractive offers in areas where it already has coverage: it was the first Canadian carrier to offer unlimited data, talk and text across the US.

Wind Mobile isn’t the only ’small’ player with lofty ambitions. Quebecor is also poised to emerge as the fourth national player, and it has the advantage of owning spectrum in key geographic areas. The Quebec-based carrier has also recently started lobbying the government over changes to its wireless policy.

Ottawa, on the other hand, has made some moves to foster wireless competition by granting a bill for fair domestic roaming charges — a key element for smaller wireless providers, who rely on the incumbent players’ networks outside their own coverage area.

But there is one ‘tiny’ issue with this bill: we don’t exactly know when it will take effect. In other words: until ratified it is worthless.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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