What the Fire Phone Means for Amazon and Smartphone Market Players

by Istvan Fekete on July 7, 2014

What do faux 3D imaging and a year of free mail order shipping have in common? Don’t bother; they don’t have nothing in common – it’s just the Amazon Fire Phone that makes users think they are related. Jeff Bezos presented us Amazon’s latest product, a “bag” of many interesting features that may sound appealing on their own, but together have anything but coherency. So what exactly is the Fire Phone? Well, in a word, it could be Amazon’s future.

Since it lacks coherency, the Fire Phone can be considered an experiment, a live test Amazon is conducting, right now. And since the stakes are high, it is worth investing large amounts of money in it. The Fire Phone is strategically important for Amazon, but if you think the company may be diving into the smartphone market, think again: it’s all about the future of mobile commerce, and since Amazon has tons of things to sell, it wants to secure its future with more sales.

There is a lot of buzz around going mobile, and we have to admit that we love going mobile: we find almost everything on mobile now. We can even check and compare prices using our mobile phone when we’re in a brick-and-mortar store.

Imagine a just-married couple with two barcode scanners playing in a store: just scan it, press the button, and it’s yours! That means a sale, but only for the store the couple is in.

Now replace that barcode scanner with the Fire Phone, and the store with the whole world, and you get where Amazon is heading to. That visual trick it has when scanning an object is just part of the spell it aims to cast on you.

With the Fire Phone in your hand, you just walk into a store, scan an object, and find that Amazon has it at a lower price, so you’ll “automatically” press the buy button to own it.

And this is exactly what Amazon wants you to do with its Fire Phone.

Did you like this post? TheTelecomBlog.com publishes daily news, editorial, thoughts, and controversial opinion – you can subscribe by: RSS (click here), or email (click here).

Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

Previous post:

Next post: