Mobilicity Incorporates Reverb Networks’ SON System in Wireless Network

by Istvan Fekete on October 1, 2014

Mobilicity, the wireless startup that has been under creditor protection during the past year, has chosen to take a major step by partnering up with Virginia-based Reverb Networks to integrate the latter’s Self-Optimizing Network (SON) system nationwide. The SON system will be deployed in five major cities across Canada.

The struggling wireless carrier was said to have run out of cash in the spring, so this comes as a surprise move, although the SON system is aimed to reduce daily operational costs as well as help improve customer experience.

Mobilicity is present in five urban areas in Canada, including Toronto, Ottawa, Calgary, Edmonton, and Vancouver. By partnering up with Reverb, the carrier is taking a step toward an improved customer experience, although we cannot estimate how long Mobilicity will be able to resist or how much time it will take to find a buyer.

“We are delighted that Mobilicity has chosen to install Reverb’s Self-Optimizing Network system in the five major population centers of Canada,” said Zoran Kehler, Reverb Networks CEO. “Reverb has worked closely with Mobilicity to understand their specific needs and requirements over many months, including long-term live network tests, and this agreement is the result of a strong technical performance.”

Reverb describes its Intelligent SON service as follows: “InteliSON® is a live network data-driven SON solution designed to improve the network performance. InteliSON delivers dynamic radio access network optimization through antenna and RF parameter configuration changes.”

“The solution is based on inputs from the Radio Access Network through Performance Management, Configuration Management, Fault Management and Call Traces OSS subsystems. The proprietary InteliSON algorithms take into account Key Performance Indicators (KPIs), configuration data, parameters, fault data, and mobile measurements in identifying, prioritizing, and executing optimization solutions in the network.”

The press release signed by both Mobilicity and Reverb Networks doesn’t mention any deployment date, just that the SON system was evaluated on Mobilicity’s live network. If you are a Mobilicity user, let us know if you have noticed any difference in the overall experience.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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