Microsoft’s Smartwatch Allegedly Launching Within Weeks

by Istvan Fekete on October 20, 2014

Microsoft is about to enter the wearable device market: the software company is preparing to launch a smartwatch that will measure the wearer’s heart rate and work across different mobile platforms, Forbes has learned.

One of the outstanding features of the Microsoft smartwatch will be its battery life, according to people familiar with the matter: more than two days of regular use. That would put it ahead of Samsung’s Galaxy Gear and Motorola’s Moto 360, which both need to be charged once a day.

The Microsoft smartwatch will allegedly hit the stores shortly after the announcement, in about two weeks or so, according to Forbes’ sources. By launching the wearable now, Microsoft will capture the lucrative holiday shopping season. Apple, however, is targeting an early 2015 launch, as it needs to add finishing touches to the Apple Watch.

At this point there is no information about the name of the device or its retail price. One thing seems to be certain, though: Microsoft aims to launch a cross-platform device. The explanation is pretty straightforward: the Windows Phone market share is at roughly 2.5% globally. By going cross-platform, Microsoft hopes to drive rapid adoption of the device, and also remains consistent with its CEO Satya Nadella’s drive to make his company’s offerings available across all devices (to increase sales).

Rumours of a Microsoft wearable have been around since early this year when Forbes learned that the software maker was working on a smartwatch. Since then, we’ve seen the launch of the Galaxy Gear and the Moto 360. Both of them sport a heart rate sensor.

Battery life is frequently cited as one of most important factors that consumers consider when purchasing a smartphone (or maybe not – the iPhone has only one day of battery life, but is still the most popular high-end smartphone). As such, a Microsoft wearable with two days of battery life could be successful, although let’s not forget that its previous hardware launches haven’t exactly been hits.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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