Shomi TV Streaming Service Starts Today for Rogers and Shaw Customers

by Istvan Fekete on November 4, 2014

Rogers and Shaw will today kick-start a new streaming service, “Shomi”, to compete with Netflix, the two companies have announced. The Shomi service will be available online through mobile devices and set-top boxes, and will be coming to Xbox 360 and Chromecast in the future.

The Netflix competitors will debut with more than 11,000 hours of content to stream – although mostly TV shows – for $8.99 per month. Since Shomi is the result of a joint venture between Shaw and Rogers, their customers have priority: starting today, they can sign up for the service. The companies hope they can eventually make the service available to other customers as well.

“For the past few weeks, we’ve had a rolling thunder of content announcements that position Shomi as the ultimate streaming destination with the must-have hit titles you can’t get on any other video streaming service in Canada,” Shomi general manager Marc Dinsdale said in a press release. “We know what matters to entertainment lovers, and it was imperative to us to bring the human experience back to video entertainment.”

“Introducing shomi underscores our desire to give our customers access to the best content and services, when and where they need them,” said Chris Kucharski, Senior Vice-President, Consumer, Shaw Communications. “With its vast selection of titles and game-changing functionality, shomi will provide our customers with yet another cutting-edge high-value service in addition to Shaw Go WiFi, Rdio and our TV Everywhere library of content apps.”

Shomi will operate as a stand-alone entity with its own management structure. Rogers has been rumoured to be presenting its own take of video content streaming, just like Bell. As it turns out, Canada’s biggest carrier has partnered up with Shaw to bring such a service to its customers, but besides competing with Netflix, it will also rival Videotron’s illico service. Both Rogers and Shaw said that all Internet and cable customers will be able to access a free beta trial of shomi.

In addition, Bell is preparing to launch its own TV streaming service called Project Latte, so we will have plenty of services to choose from. That means a tough market for Netflix.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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