Apple to Donate Unspecified Portion of Holiday Sales to Global Fund to Fight AIDS

by Istvan Fekete on November 24, 2014

At the end of this week, the holiday shopping period will officially kick off, and Apple is ready with a new campaign: You buy certain products from Apple, and you will support World AIDS Day 2014 through donations derived from app purchases from the App Store.

This is a two-week campaign, beginning this Monday, November 24. Starting today, Apple will offer 25 apps with exclusive new content for (RED) and donate the proceeds from their sale to the Global Fund to fight AIDS. Apple customers will be familiar with many of the names participating in the promotion: Angry Birds, Garage Band, FIFA 15, Cut the Rope, etc.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”

The company also says that a portion of the global sales made at the online Apple Store, and brick-and-mortar stores on the two busiest shopping days, Black Friday (November 28) and Cyber Monday (December 1), will also go to the global funds.

This year, US customers will receive a special-edition iTunes gift card with the purchase of specific (RED) Apple products. While the gesture is nice, Apple is silent on the amount limit or percentage it will donate to the Global Fund.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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