Apple and IBM Announce First Wave of MobileFirst iOS Apps Designed for Enterprise Customers

by Istvan Fekete on December 11, 2014

Apple and IBM have announced the first set of IBM MobileFirst for iOS solutions, apps designed specifically for businesses and supporting cloud services that bring IBM’s big data and analytics capabilities to enterprise users of iPhone and iPad.

The first wave of apps targets different industries such as banking, retail, insurance, financial services, telecommunications, governments, and airlines. Apple and IBM also announced the first clients supporting IBM MobileFirst for iOS solutions: City, Air Canada, Sprint, and Banorte.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

Below you can find the first ten apps launched by Apple and IBM:

  • Plan Flight (Travel and Transportation)
  • Passenger+ (Travel and Transportation)
  • Advise & Grow (Banking and Financial Markets)
  • Trusted Advice (Banking and Financial Markets)
  • Retention (Insurance)
  • Case Advice (Government)
  • Incident Aware (Government)
  • Sales Assist (Retail)
  • Pick & Pack (Retail)
  • Expert Tech (Telecommunications).

Alongside these apps, the partnership between the two tech giants also brings additional benefits to enterprises embracing iOS devices: mobile platform and enterprise integration, streamlined end-to-end procurement, deployment and lifecycle management, and Apple for Enterprise.

Maybe it’s time for BlackBerry to start worrying?

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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