Vodafone Plans to Re-Enter US Targeting Enterprise Customers

by Istvan Fekete on December 15, 2014

Vodafone - Nexus One Arrives In EuropeNot so long ago, Vodafone officially exited the US mobile space by selling its share in Verizon. However, the US mobile market seems too lucrative to just leave, so the Vodafone Group has announced plans to re-enter through its Vodafone Americas subsidiary, operating as a mobile virtual network running across T-Mobile’s US network. The new service is projected to launch in late 2015.

This time is slightly different though: Vodafone Americas will target its more than 400 multinational customers based in the US, alongside another 500 multinationals based outside the US, but with a strong US presence, the company says.

To put that target into perspective, the Vodafone Group has more than 434 million wireless customers across 27 countries, and partnerships in a further 49 countries.

T-Mobile and Vodafone are rivals in European markets, but, interestingly, they have partnered up in the US to launch Vodafone’s OneNet global converged communications proposition across its US multinational customer base.

However, we should note that former T-Mobile US CEO Philip Humm left his position in mid-2012 to join Vodafone as CEO of its Northern and Central European operations.

Vodafone’s expansion plans for the MVNO space seem to be in line with T-Mobile’s, as the latter has moved aggressively into that space by announcing a deal with Univision Communications targeting the Hispanic market, as well as powering mobile-branded services from large retailers such as Target and Walmart.

T-Mobile reported 550,000 net customer additions through its wholesale channels in the third calendar quarter of this year, up from the 351,000 subscribers added during the same period a year earlier.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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