Telus Rebrands Public Mobile as Self-Serve Value Brand

by Istvan Fekete on February 4, 2015

Public Mobile has been very quiet since it was acquired by Telus. Now, the former carrier is back and has a brand-new look. The first thing you’ll notice is that Public Mobile’s new owner has ceased its retail presence. Instead, the new Public Mobile is a self-serve value brand offering convenient ways to track your usage or change plans, and make payments online and by phone.

Public Mobile is now presented as “Canada’s cooperative wireless provider” with a new kind of “no-frills business”. As Telus already teased previously, Public Mobile has eliminated any costs that relate to brick-and-mortar presence and infrastructure.

The carrier has no phones for sale (to keep the costs low), so it only works with unlocked devices – “bring your own device” trend, here we go! Instead it offers low-cost plans and SIM cards. Since Public Mobile now belongs to Telus, it runs on its national 4G network.

For those wondering why they should choose Public Mobile, the carrier highlights a few advantages the new strategy brings: For as low as $20 per month, customers can get province-wide unlimited talk, or, if they are willing to put up an extra $5, they can get it Canada-wide.

With the high adoption rate of smartphones and tablets, data has become a necessity, so if you are after a cheap data plan, this could be a solution: 1 GB of data costs $20 per month, 4 GB, $50/month. If you take two or three services, a $5 or $15 discount will be added to your account, respectively.

An interesting addition to the service is that customers will be able to earn rewards based on their contribution and participation: Loyal customers can get up to $10 discount off their monthly bill.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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