Telus and Public Safety Canada Educate Canadians to Protect Personal Information Stored on Smartphones

by Istvan Fekete on February 25, 2015

Telus and Public Safety Canada have joined forces to educate Canadian smartphone owners about wise Internet and smartphone usage, and to fight cybercrime in Canada. The two have launched the #BeAppSafe campaign to inform, educate, and inspire action among Canadians to secure the personal information they store on their mobile devices.

“Public Safety Canada is dedicated to tackling cyber threats through our awareness initiative, Get Cyber Safe,” said the Honourable Steven Blaney, Canada’s Minister of Public Safety and Emergency Preparedness. “We’re pleased to collaborate with TELUS on the #BeAppSafe campaign to amplify our efforts and encourage Canadians to take steps to better protect themselves and their families.”

As the press release published by Telus and Public Safety Canada reveals, instances of cybercrime among users grew from 16% in 2012 to 32% in 2013. It’s important to note that Canadians have become more and more dependent on their smartphones as smart device penetration has reached new heights.

To put that into numbers, statistics highlighted by Telus and Public Safety Canada show that 54% of Canadians value the information stored on the device more than the smartphone itself. Now add that to another important stat: People are using smartphones for banking, fitness tracking, and social media.

While this isn’t uncommon, what is less known is that most apps can track information such as physical location.

“At TELUS, we understand how critically important apps are to the mobile experience. They can be incredibly useful and entertaining, but they may also open users up to data insecurity or theft,” said Michael Sangster, vice-president, Federal Government Relations, TELUS. “Through our work with Public Safety Canada and TELUS WISE we are committed to educating Canadians and their families about Internet and smartphone safety. Together we can make a significant impact by reaching out to the 28 million Canadians who rely on their mobile devices every day.”

What the #BeAppSafe campaign aims to do is educate Canadians to take control of what information their apps have access to, which helps reduce the risk of cyber criminals accessing personal data, misusing photos, spamming friends or family, tracking location, or even stealing their identity.

To educate Canadians, Telus and Public Safety Canada have put together resources to equip Canadians with the necessary tools to manage apps on their mobile devices: a series of practical tips on how to set strong passwords and manage permissions and privacy.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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