Apple Watch Priced Between $349 and $17,000, and Ships April 24

by Istvan Fekete on March 10, 2015

Apple ended the wave of speculation and guessing about Apple Watch pricing yesterday and finally announced the start date of the next chapter in the company’s history in the way they relate to technology. And yes, there is a market for that Apple Watch that starts from $10,000.

The Apple Watch introduces innovative technology such as the Digital Crown, a new way to scroll, zoom, and navigate without obstructing the display; and Force Touch, a technology that senses the difference between a tap and a press using the all-new Taptic Engine.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”

Available in two different sizes – 38 mm and 42 mm – and in three distinct collections – Apple Watch Sport, Apple Watch, and Apple Watch Edition – the wearable is both an intimate and an immediate communication device: It allows users to send messages, read email, and answer calls right from the wrist.

The Apple Watch also encourages users to sit less, move more, and get some exercise every day, visualized through the Activity app. Although it packs an accelerometer, a built-in heart rate sensor, and a gyroscope, it gets the GPS information from your iPhone, so if you are going for a run, for example, you need to carry both devices.

There has been much debate about the Apple Watch’s battery life. Now, the official data is in, but don’t set your expectations too high. Apple says the devices deliver up to 18-hour, all-day battery life, based on data collected from testing conducted in March. Oh, and try to keep it away from water, because it’s not waterproof but water “resistant”, meaning that it may withstand incidental exposure to water up to a depth of 1 meter for up to 30 minutes, according to the IPX7 standards.

In case you’ve been wondering, there is absolutely no difference between the entry-level Apple Watch and the $10,000, 18-karat gold Apple Watch Edition in terms of what it can do. There is a difference in the material they are made of, of course, but that’s what you see when you consider the price.

“Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins.”

The base-level Apple Watch Sport retails for US $349, and the Apple Watch will be available for between $549 and $1,099, while the Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, will have price tags starting at $10,000 (US). The Apple Watch will be available for pre-order starting April 10, and online or by reservation in Apple’s retail stores in nine countries, including Canada.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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