Partnership with Samsung Brings Microsoft’s Services to Android Devices

by Istvan Fekete on March 25, 2015

In an effort to reach more potential users, Microsoft has struck a deal with Samsung and seven lesser-known Android device manufacturers to have some of its software and services pre-loaded.

The deal comes at a time when Microsoft is struggling to compete with other mobile operating systems: Windows Phone captured only 2.7% of the smartphone market last year, according to data from IDC. That’s more than disappointing compared to Android’s 81.5%.

The company’s new CEO, Satya Nadella, however, has taken a totally different approach to address this issue: He is pushing what the company does best – software and services such as Skype and OneDrive – to other mobile platforms, such as iOS and Android. By doing so, Nadella hopes Microsoft will reach potential users and be able to compete with similar Google services.

“We’ve proven that we’re not afraid to look outside ourselves to reinvent ourselves,” Peggy Jonhson, who left Qualcomm last fall to become Microsoft’s executive vice president of business development, wrote in a company blog post. “We’ve received fantastic customer feedback for making Word, Excel, PowerPoint, Outlook, OneNote, OneDrive and Skype available across all platforms. But, we’re far from done. Now we see an opportunity to turn our focus to our device partners–easing mobile access to great apps and services for customers by pre-installing them directly on the device.”

Microsoft and Samsung settled a dispute back in February over how much money the latter would pay Microsoft in order to licence the software it wants to use on its Android phones and tablets.

Next, Samsung announced that it would pre-install Microsoft’s OneNote, OneDrive, and Skype apps on the Galaxy S6 and S6 Edge. The deal also brings 100 GB of additional free OneDrive storage for two years.

Alongside Samsung, Microsoft inked a deal with Dell, TrekStor of Germany, JP Sa Couto of Portugal, Datamatic of Italy, DEXP of Russia, Hipstreet of Canada, QMobile of Pakistan, Tecno of Africa, and Casper of Turkey.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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