Lawyers Commence $750 Million Privacy Breach Lawsuit Against Bell Mobility

by Istvan Fekete on April 20, 2015

Bell Canada and Bell Mobility have been “invited” to court over privacy breaches resulting from Bell’s Relevant Ads Program. Oh, and they will need to defend their position strongly, otherwise it will cost them roughly $750 million plus expenses.

Following the Privacy Commissioner’s report released earlier in April, which found Bell Canada in violation of Canadian law, Sutts, Strosberg LLP and Charney Lawyers, leading class action firms, have taken action and filed a lawsuit against Bell, alleging that the company used the Relevant Ads Program to track, collect, and sell customers’ sensitive account and Internet browsing information to third parties – in this case, advertisers.

You may recall that on April 7, 2015, the Privacy Commissioner (OPC) published a report highlighting privacy issues it had identified in Bell’s Relevant Ads Program. While the carrier agreed to consider some of the advice it received from the OPC, it has failed to use opt-in consent in its targeted advertising program.

“The Relevant Ads Program was a misguided attempt by a Canadian telecommunications company to generate advertising revenue. If allowed to proceed, it constitutes a threat to the core privacy rights of all Canadians,” said Ted Charney of Charney Lawyers. “Through this class action, the plaintiff seeks to hold Bell accountable and stop other providers from selling customers’ personal information without informed consent,” said David Robins of Sutts, Strosberg LLP.

Since the OPC threatened a lawsuit, Bell ultimately agreed to withdraw the program and delete all existing customer profiles related to the program.

But that wasn’t enough for Sutts, Strosberg LLP and Charney Lawyers, so they served Bell with a $750 million lawsuit on behalf of all Bell customers who had a data plan between November 16, 2013, and April 13, 2015. They are encouraged to register at www.bellmobilityprivacybreach.com.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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