Tech Industry Remains Cautious About Apple Watch

by Istvan Fekete on July 21, 2015

Apple managers have been courting Facebook in the hope that the social media giant will release software designed for the Apple Watch. But the social media giant hasn’t seen an opportunity for growth in it, and three months after the official Apple Watch launch there is still no Facebook app tailored for it. You get your Messenger and Facebook notifications, though, which will prompt you to open the iPhone app.

Adam Mosseri, who oversees Facebook’s newsfeed, said the social media giant has been studying the Apple wearable, but that they haven’t been able to figure out how to deliver a good Facebook experience (think newsfeed stream of posts, or photos and videos) on such a tiny screen.

“I don’t know if we could get it all in there in a way that feels good and works well,” Mr. Mosseri said in a recent interview. “You’d just want to get your phone out at that point.”

On the other hand, Facebook has developed versions of its Messenger and WhatsApp messaging services for Google’s Android watch software system. The social media network representatives say they are continuing to explore the Apple Watch, just as with all new platforms.

The New York Times says the lack of apps from big players such as Facebook, Snapchat, and Google underscores the skepticism that remains in the tech community about the Apple Watch. But let’s not forget something very important: The wearable has been available for only three months, and in a limited number of countries (about 20 worldwide). Secondly, Apple has been struggling to meet demand, so the wearable has been available only for walk-in purchase (preceded by an online reservation) for about a month or so.

If you look at Apple Watch reports, it’s obvious that Apple’s silence on sales figures is creating confusion in the tech industry. There are multiple and contradictory reports about the adoption rate of the Apple Watch and about the customer experience, so there is much debate on that topic.

There are more than 3,000 Apple Watch apps available on the App Store, but that’s nothing compared to the 1.5 million available for the iPhone. While the number of initial apps for the wearable is six times higher than for the iPhone at launch, developers are still waiting and studying who’s buying the Apple Watch.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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