Wind Mobile Appoints Glen Campbell as New Chief Commercial Officer

by Istvan Fekete on July 28, 2015

Wind Mobile, Canada’s fourth-biggest wireless player, has a new Chief Commercial Officer (CCO), the company announced yesterday. Glen Campbell joins Wind Mobile from Bank of America Merrill Lynch, where he was Head of Canada Equity Research and Global Coordinator for Telecom Services Research. He has covered Canadian telecom services stocks for the past 19 years.

Campbell will be heading Wind’s sales and distribution, marketing, brand and communication, and customer care operations, reporting directly to the carrier’s CEO, Alek Krstajic.

“We are delighted to welcome Glen as our new CCO. His strong telecom and investment industry understanding will further strengthen WIND as the company solidifies its place in the Canadian wireless landscape,” said Alek Krstajic, Chief Executive Officer WIND Mobile.

“I am really pleased to be joining WIND Mobile at this exciting stage in its development” said Campbell. “WIND has carved out an important position within the Canadian wireless marketplace providing affordable, unlimited wireless service to consumers.”

Ever since Wind Mobile was acquired by Anthony Lacavera’s Globalive Capital, the wireless startup has been undergoing major changes. Earlier this year, in March, it announced the appointment of Alek Krstajic as its new CEO, and added prominent new members to its Board of Directors.

The announcement came after the carrier successfully bid on the long-anticipated AWS-3 spectrum and increased its spectrum holdings by 180%, winning set-aside spectrum licences.

More recently, Wind inked a deal with Rogers that brought major benefits to both parties: Rogers was able to cannibalize Mobilicity, and Wind was able to significantly enhance the performance of its wireless networks, receiving new spectrum previously held by Mobilicity and Shaw Communications, which at least doubled its network capacity in B.C., Alberta, Saskatchewan, Manitoba, and Northern & Eastern Ontario.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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