Samsung Launches Second Tizen Phone

by Matt Klassen on October 16, 2015

Samsung unveiled its newest Tizen-powered smartphone, the Z3, in the company’s latest bid to lessen its dependence on Android and increase the popularity of its own home-grown operating system. The Korean tech giant announced the Z3 would be released in India on Oct 21 for about $130 USD, a price point that offers significant insights into Samsung’s plans for its Tizen platform.

In fact, it seems clear that Samsung’s plan to increase the global popularity of Tizen will be through the tried and tested method of affordability, offering a substantial level of mobile functionality at a low price, building on the success of the first Tizen smartphone, the Z1, which was the company’s best selling phone in India during the second quarter of this year.

But is there any future for Tizen if Samsung has already relegated it to emerging markets? Can it really ever replace Android on the company’s best selling phones?

It’s been no secret that Samsung hoped that Tizen would eventually replace Android on all its platforms, as the company has long desired to take Apple’s path to success of controlling the end-to-end mobile production process. In fact, the initial hype around Tizen was huge, as the company touted it as the next great open source platform, more customizable than Android ever dreamed it could be.

But following a series of delays, Samsung changed its tack for Tizen, at least for now, gearing the phones towards emerging markets by dropping their price. In fact, more than designed specifically for emerging markets, the Z3 is designed specifically forIndia, as the company has seen a modicum of success in reaching that market.

While it may seem to some that Samsung has relegated its once great emerging star Tizen to the lower end of the global mobile markets, the fact of the matter is that for Tizen to ever gain traction in the more developed mobile markets its going to need developer support, and in order to get developer support Samsung needs consumer interest, and what better place to get people interested in Tizen phones than in markets where the more established brands are largely out of reach.

But not only is the Z3 smartphone cheap, it will further cater to emerging mobile markets by offering handy features like Samsung’s new “Ultra Data Saving Mode,” which will allow users to limit data usage where accessing cellular networks can be pricey. Simply put, Samsung is hoping to beat out other budget brands by offering phones that have the same look and feel as the company’s most popular Android brands, but at a price that will attract a new host of users. If the company succeeds in that, there may still yet be hope that Tizen makes a breakthrough in the higher end mobile market, although nothing is guaranteed.

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Written by: Matt Klassen. Follow by: RSS, Twitter, Facebook, or YouTube.

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