Smartphone Adoption Hits 68% in the US: Pew

by Istvan Fekete on November 2, 2015

Smartphone ownership has nearly doubled in just four years, reaching 68% among US adults, while tablet ownership edged up to 45%, according to newly released survey data from Pew Research Center.

Smartphone ownership is nearing saturation point with groups aged between 18–29, as 86% of them now own a smartphone, as do 83% of those aged between 30–49 and 87% of those living in households earning $75,000 and up annually.

Interestingly, e-reader ownership has fallen from 32% (recorded one year ago) to 19%. Ownership of MP3 players has not dropped significantly, but it is worth noting that the percentage of adults owning one has been at around 40% since 2008.

When it comes to computer ownership, Pew found that today 78% of adults under 30 own a laptop or desktop computer, compared to 88% reported in 2010. Smartphone ownership, however, surpassed both of the aforementioned devices, with 86% of 18–29 year olds owning one in 2015.

As you can see from the chart inserted above, of the seven types of devices the Pew research covers, cellphones (including smartphones) are the most popular: roughly nine in ten US adults (92%) own a mobile phone of some kind. The share of adults who own one has risen substantially since 2004 when the first survey was conducted. At that time, 65% of Americans owned a cellphone.

The report is based on telephone interviews conducted between March 17 and April 12, 2015 among a national sample of 1,907 adults aged 18 and above. Results based on smartphone owners come from a survey conducted between June 10 and July 12, 2015.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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