Suretap Announces Strategic Partnership with Points

by Istvan Fekete on November 4, 2015

Suretap has announced that it is partnering with Points, a renowned loyalty currency management platform, making Suretap the first mobile payment solution in the Canadian market to fully integrate loyalty cards.

“The suretap mobile wallet is all about making it easier, safer and more rewarding for Canadians to transact in every step of the consumer journey, including getting more out of their relationships with local brands and retailers,” said Jeppe Dorff, President of Suretap. “By leveraging Points’ loyalty platform in our wallet technology, we’re improving the payment experience for millions of Canadians and providing banks and merchants a more robust way to engage with their customers.”

The direct result of the partnership is a dedicated loyalty section in the Suretap wallet app powered by the Points loyalty network. Here, customers can save information from more than 100 loyalty rewards programs. Of course, the new integration works like a marketing solution for program owners: it becomes another well-targeted tool to market rewards and loyalty programs.

“With this partnership, we’re proud to join forces with one of Canada’s leading digital wallet providers. By providing suretap wallet users with access to loyalty rewards management and transaction capability in one place, we’re excited to open the door to a better consumer experience in the wallet, and for loyalty programs to both better engage their customers and drive attractive incremental economics via this new channel,” said Rob MacLean, CEO of Points.

Suretap was initially launched by Rogers, but four months ago the other two incumbents announced they and their affiliates would also support the mobile wallet solution. Suretap is currently limited to a number of Android and BlackBerry smartphones.

The partnership comes just as Apple is preparing to launch its own mobile payment platform in Canada by the end of the year in a partnership with American Express.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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