The Evolving World of Wireless

by Jeff Wiener on November 20, 2015

The wireless industry is one of the most fascinating sectors to observe, as not only has it remained one of the strongest industries over the last several decades, but it changes radically every five to ten years or so as well, heading in new, and often unforeseen, directions. Such a paradigm shift happened with the introduction of the first iPhone, and more so, I would say, when iOS and Android became the dominant mobile operating systems, and now we’re see another shift happening, one that will lead wireless operators into distinctly non-traditional markets.

It is this shift that has left many in the wireless sector wondering what the next several years will hold, as companies lacking foresight, innovative, and leadership will likely find themselves falling by the wayside, much like we saw Blackberry and Nokia do during the last mobile revolution.

But for those companies with a vision and a plan for the evolution of the wireless world, the future knows no bounds, and with other industries like healthcare, automotive, retail and the entire industrial complex looking for ways to increase their wireless connectivity (held together with forthcoming 5G wireless technology), this next shift will offer monumental expansion opportunities.

It was less than a decade ago that iOS and Android smartphones hit the market, revolutionizing what we were able to do with our mobile devices. While the first several years saw explosive growth in that sector, smartphones have become ubiquitous, the market has become saturated, and thus growth has plateaued.

Since cresting growth numbers are the greatest of evils to the bevy of investors that back these publicly traded wireless operators, the companies have had to go looking for other growth opportunities, thus providing the impetus for these regular and dramatic shifts in market focus.

But this next evolution of the wireless market stands to be the most significant one yet, for although the smartphone changed how we communicated, it was, at its core, still telecommunications in a more traditional sense. This next paradigm shift, as we’re already starting to see, will transform the prepared wireless operators into almost unrecognizable entities when compared to their former selves.

Consider that both AT&T and Verizon have made strong inroads into the television market, disrupting traditional TV providers with tactical acquisitions and using wireless to radically change the way people consume streaming video content. Not only that, but wireless gadgets like smartphones are changing as well, becoming far more than a communication hub, evolving into e-commerce devices, security managers, diagnostic tools and everything in between.

Not only that, but the new wireless world will be more comprehensive than ever before, connecting industries like retail, healthcare, personal security, home and industrial automation, television, automotive, and basically anything else you might think of.

This is the future of wireless, and for companies of all stripes this evolution stands poised to offer huge growth opportunities. Of course not every business will survive this paradigm shift, so the question becomes, is your company ready for this new wireless world?

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