Rogers to Discontinue, but Telus and Koodo to Increase, Prices of BYOD Plans

by Istvan Fekete on January 19, 2016

byodBell was the first of the Big 3 to announce data plan pricing changes. But it looks as though this was only the start of bad news for Canadian wireless subscribers, because Bell’s move was followed by Rogers and Telus.

While at first it seemed that Canada’s largest carrier would keep its BYOD (bring your own device) plans in place, an internal memo obtained by Mobilesyrup reveals that, starting January 20, Rogers’ entire Share Everything pricing structure will undergo a change.

The most significant piece of information in the memo is that Rogers plans to drop its BYOD benefit, so the carrier’s No Tab plans will see a rise of up to $15 to match its Smart Tab plans.

Starting January 20, all Share Everything plans will see a $10 price increase. In addition, Rogers will increase the cost of adding more lines to existing Share Everything plans. So, as a result, Rogers‘ pricing will match Bell’s: the No Tab plan will cost $50 for local calling and $60 to $65 for a Premium Tab with Canada-wide calling.

Due to “economic and market conditions”, Telus’ Your Choice plans will increase by $5 each starting Thursday, January 21, according to an internal memo obtained by the same blog. The carrier will also weaken the attractiveness of its BYOD plan by raising the price of the base service by $10.

Koodo, Telus’ flanker brand will, also increase prices by $5 across all plans except those which fall under the Tab Plus category. The changes will come into effect starting January 21.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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