Google and Apple Top List of Most Influential Brands in Canada

by Istvan Fekete on January 27, 2016

Screen Shot 2016-01-27 at 14.12.10The Institute of Communication Agencies (ICA) and Ipsos have released a list of the Top 10 Most Influential Brands in Canada on day two of the FFWD: Advertising & Marketing Week 2016 in Toronto. The top 10 list was drawn up after evaluating 100+ brands that spend the most on advertising in Canada, and ranks their influence. The study was also conducted in 20 other countries in 2015.

Google maintained its #1 position, and was followed by Apple. The iPhone maker has risen two positions compared to a year ago, while Microsoft (ranked #3 in 2015) dropped one position compared to 2014’s rankings.

The list continues with Facebook, YouTube, Visa, Walmart, Tim Hortons, and Amazon (new to the Top 10 in 2015), with Samsung closing the list of the ten most influential brands in Canada. As you can see from the list, the only Canadian brand is Tim Hortons, which reveals a lot about the growth of international corporations.

“Brands are more than just corporate logos. They have meaning, personality, even attitude,” explained Mr. Levy. “When it comes to asking which brand is the most trustworthy, has the most presence or is most engaging, the answer can be a personal one. This is because we increasingly identify with, relate to and define ourselves by them, which gives brands something we can measure: influence.”

The Top 10 list combines various brands ranging from digital services and social media, to technology and credit cards. The one thing that many of these brands have in common is the frequency with which many are used, which results in them being so firmly entrenched in day-to-day life.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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