Sugar Mobile Launches Wireless Plans for as Low as $19/Mo

by Istvan Fekete on February 2, 2016

Wireless-Industry-Towers Sugar Mobile may be the only option for Canadian customers looking for affordable wireless plans. The carrier offers plans for as little as $19 per month in a market which has recently seen its major players raise their monthly bills by $5.

Analysts say that if Sugar Mobile is successful in convincing Canadians to join their network, there is a possibility of more competition and lower prices for consumers.

“I think this is the future,” says Samer Bishay, president and CEO of Sugar Mobile, in an interview with CBC News.

“This is a made-in-Canada communication tool using today’s technology to offer Canadian consumers price relief from those hefty wireless phone bills,” he says. “We call them mobile phones, but most people use their mobile devices while in areas with free ubiquitous WiFi; in coffee shops, schools, offices, at home and elsewhere. And when they move out of WiFi range, the Sugar Mobile app seamlessly transfers users to Tier 1 quality mobile networks for talking, texting and surfing,” Bishay adds.

The carrier’s service is run using an app designed to work on both Wi-Fi and 3G networks. To join Sugar Mobile’s network, you’ll need an unlocked smartphone, an initial investment of $29, and you’re ready. After that you only pay only $19 per month for unlimited talk, text, and data over Wi-Fi, and 200 MB data on cellular networks.

Although this isn’t much data on a cellular network, Bishay points to what he has experienced so far: “Most people are in a Wi-Fi hotspot 85 to 90 percent of the time,” he says.

This type of service may be new to Canada, but it isn’t to the US. Google’s Fi is a similar service which connects to open Wi-Fi networks and, when Wi-Fi isn’t available, to local cellular networks.

Sugar Mobile is owned by Ice Wireless, a company that owns a mobile network in Canada’s North. Ice Wireless has signed reciprocal roaming agreements with the Big 3, so it is actually selling the network access it acquired from the incumbents through these agreements.

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Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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