Play Ball! T-Mobile Returns as Official Partner of Major League Baseball

by Matt Klassen on March 17, 2016

tmobile1With spring training well underway it won’t be long before America’s favourite pastime is once again in full swing. In order to deliver the endless content needed to sate the appetite of rabid fans, T-Mobile announced this week that it has renewed its partnership with Major League Baseball, cementing the Un-carrier as an official league sponsor for three more years and paving the way for thousands of streaming baseball games delivered this year at no cost to qualified T-Mobile customers.

To that end, beyond the normal perks and endless baseball content, MLB and T-Mobile are expanding their partnership this year, with T-Mobile giving customers a full, free year-long subscription to MLB.TV Premium—the country’s leading live streaming sports service, and MLB naming T-Mobile as the title sponsor of both the Home Run Derby and the newly created Junior Home Run Derby, a competition for boys and girls.

And don’t worry about the estimated 7000 hours of streaming baseball eating into your data plan either, as T-Mobile confirmed that this service will be included in the company’s controversial but highly popular Binge On plan, meaning streaming baseball won’t count against your data cap. Of course you still need to find the time to enjoy all that baseball, but for rabid baseball fans I’m sure that won’t be a problem.

“For the last three years MLB has been with us every step of the way as we have re-written the rules of wireless. This year we’re doubling down – and expanding the relationship even further to include the Home Run Derbies and free MLB.TV for customers,” said John Legere, president and CEO of T-Mobile. “This isn’t just some corporate sponsorship. It’s the combined effort of two passionate teams bringing even more amazing perks and game-changing moves to baseball fans over the next three years!”

The MLB offering will be available to T-Mobile Simple Choice customers on qualifying plans (no word on what plans actually “qualify,” but my guess is the expensive ones), and customers can sign up during opening week of the season, April 3-10, to get the full year’s subscription to MLB.TV Premium ($109.00 value) and access to the handy At Bat mobile app ($19.99 value), as well as the usual viewing perks like choosing the home or away broadcast and enjoying multi-game viewing options.

“T-Mobile is a great partner that brings an exceptional level of commitment and imagination to MLB,” said Bob Bowman, MLB President, Business and Media. “We are thrilled to deepen our productive relationship with T-Mobile, and with the offer to provide free MLB.TV to T-Mobile customers, I’m certain baseball fans share our sentiment.”

Of course like many of T-Mobile’s more aggressive and imaginative promotions, I do wonder how the company finances such services, meaning that in my mind there’s something in the fine print that we’re not seeing here yet, and I wouldn’t be surprised if the free subscription comes with a commitment to pay for the service in coming years or something like that. Simply put, when things from T-Mobile seem too good to be true, well they usually are.

But that said, if you’re a baseball fan there is some value to be had here, not to mention unparalleled, affordable access to America’s favourite pastime.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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